Seasonal brochure fundraiser. Endless opportunity.
Available in the spring and holiday seasons to fit your group's schedule and goals. Big catalog, big potential, big fundraising wins.
Two Seasons of Sweetness
Our brochure fundraiser is built for groups of every size. Sellers take orders using printed brochures or online with a unique seller link, and can earn prizes along the way. Organizations enjoy high earning potential, flexible options, free group shipping, a low minimum, and more.
We run two brochure seasons each year, timed for the moments when people are looking for gifts.
Your team just has to show up and shine.


Holiday Brochure
The holiday season is the easiest time of year to be a fundraising hero. Supporters are already shopping for gifts, and your fundraiser gives them a delicious reason to buy. The holiday brochure is filled with seasonal assortments, gift boxes, Smidgens®, novelties, and holiday favorites.
Typical season: Fall order period with delivery before Christmas
Spring Brochure
Spring is basket season, and our spring brochure gives supporters a full lineup of Easter items and favorites: Smidgens®, chocolate bunnies, gift assortments, and spring treats. It's a natural yes for families and friends already planning ahead for Easter. Perfect timing is a superpower too.
Typical season: Spring order period with delivery before Easter


How It Works
Add Group Details
Assemble your team and pick your start and end dates. We ship free sales materials for every seller in your group.
Set Up Online Sellers
Each parent or seller can register online and get a unique link to share with family and friends.
Sellers Take Orders
Supporters browse and order directly from the brochure or seller links. Friends, family, neighbors, and more!
Submit Your Group Order
Collect all order forms and submit together by your deadline. Online orders are processed automatically.
Receive & Distribute
One delivery arrives with your group's order, or online sellers can choose direct shipping. We box and label each seller's order, so distribution day is easy.
Most groups run their order period for 4 to 6 weeks. The earlier you start, the more time your team has to save the day.
Why are programs are so successful
Eight reasons our fundraisers are unstoppable


Great timing
Holiday and spring are natural gift-buying seasons. Your fundraiser fits right into what supporters are already doing.


A Trusted Brand
Gertrude Hawk Chocolates has been a tradition since 1936. Supporters know the name and love the chocolate. A reputation like that is worth its weight in gold.


One order. One delivery. One Invoice.
A straightforward process so your group can focus on selling.


Scales to Any Group Size
Ten sellers or a hundred, the process is the same. Small squad or full league, every team can win.


Easy Process
Simple to set up, manage, and distribute. No super powers required.


Dedicated Help Along the Way
Every group gets a dedicated fundraising representative. Think of them as your guide on the journey to your goal.


Free Shipping
Each group gets a free delivery option of their orders at no cost.


Sales Flexibility
Sell online, in person, or both. Choose your dates, your preferred shipping week, and more. You're in charge.
WHO CAN PARTICIPATE?
For over 90 years, Gertrude Hawk Chocolates has been the trusted sidekick to schools, teams, and organizations. We help everyday heroes raise millions for the causes they care about.
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PTO & PTAs
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School clubs
and booster
organizations -
Sports teams &
recreational
leagues -
Churches,
community groups,
& more!
Frequently Asked Questions
Even heroes have questions. Here are the answers fundraising leaders ask most, and the Resource Center has everything else you need.
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Two seasons. One easy process. Let's DO SOMETHING HEROIC.
Whether you're planning for the holidays or looking ahead to spring, our team is ready to help you run a fundraiser your group will be proud of, and excited to do again next year.
